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WhatsApp set to introduce Shopping Button that will allow customers to add items to cart and make payments



In just few months, WhatsApp has continued creating more features to improve its overall instant shopping experience.

With the ability to view catalogs, it is very easy to shop directly with the business What WhatsApp now adds a Shopping Button that will allow customers to add items to cart, make payments and check all within WhatsApp.

The new Shopping button will replace the voice call icon on the business chat screen, which, when clicked, will show customers a catalog of products available from the business.

Customers can easily make inquiries about any product during the conversation, add items to the cart, make payments to complete the transaction, buy the item.

In an official  statement released, WhatsApp said:

We’re rolling out a new shopping button on WhatsApp to make it easier for people to discover a business’ catalog so they know what goods or services it offers. Previously, people had to click into the business’ profile to see if the business had a catalog. Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap. This will make it easier for businesses to have their products discovered which can help increase sales.

With these new helpful features, Facebook will finally start charging business for a license to use WhatsApp for Business, which will bring revenue for Facebook and help support its free messaging service for the public.

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